“Be a DECIDER. Taste the Change.” That is the motto of the Bavarian cider maker Andrea from DECIDER. The enthusiastic cider drinker got to know and love the cider-like drink in England.
Necessity is the mother of invention
Many ingenious inventions and the founding of some companies that are indispensable today can be traced back to grievances. This also happened with DECIDER. After Andrea fell head over heels in love with the popular cider drink in England, she was very disappointed to discover that there wasn't really good cider to buy in Germany. Even in pubs and bars, cider was a rare guest and, when available, usually didn't taste at all what Andrea wanted. Giving up cider forever - or at least until the next stay in England - was not an option, so Andrea quickly founded her own cider label and has been producing her very own version of the drink ever since. She herself describes her cider as a refreshing drink that tastes somewhere between the sweet British cider and the very sour German cider.
A drink for world changers
The meaningful name is made up of the word cider and the English term for decision. DECIDERS are people who decide. According to Andrea's philosophy, behind every taste (experience) there is a decision, a conscious act of a decider. To emphasize this statement, Andrea uses part of the profits generated to support hand-picked social projects that stand out with their unique message. With DECIDER, deciders not only decide to enjoy wonderful cider, but also to do something good. DECIDER's production also fits into the concept: The cider is produced in Germany under sustainable conditions and, in contrast to many competing products, contains no sugar or artificial additives. Andrea attaches great importance to transparent production and only chooses the best ingredients for her DECIDER. You can literally taste Andrea's passion and enthusiasm for her favorite drink!
DECIDER is represented in the beer shop's range with the two varieties Lazy Lola and Pretty Pandora. All three are tangy, fresh and so delicious that we can hardly decide. Luckily, thanks to the extremely low calorie content, this doesn't have to be the case. However, with an alcohol content of 4.5% to 5% by volume, you shouldn't test them all at once!
Cheers!
