Tsingtao

China is not just a country; it is also an infinitely vast continent and home to 1,408,280,000 people. Rich in picturesque coastlines, lush green mountains, deep forests, rushing rivers, and vast plains, China entices visitors with breathtaking scenery. And the country's cuisine is also incredibly diverse: the spectrum ranges from the spicy, mouth-numbing spices of Sichuan to hand-folded dim sum and elaborate fish and meat dishes. Rice is a component of most dishes, but China's cuisine is as diverse as its culture. Tradition meets modernity – and amidst all this abundance, beer plays a surprisingly large role in everyday enjoyment and festivities.

Tsingtao: China's world-famous beer icon

On the east coast of Shandong Province lies the port city of Qingdao – home to one of the country's oldest and most renowned breweries. Founded by Germans in 1903, Tsingtao has since combined European brewing tradition with Chinese standards of perfection. Today, with over 60 production sites within China and exports to more than 120 countries, Tsingtao ranks among the world's leading breweries. Upon its founding in 1906, its beer won a gold medal in Munich – an early sign of Tsingtao's relevance in the global beer market. In 2023, the brewery celebrated its 120th anniversary, reaffirming its commitment to high-quality development and international market leadership.

Philosophy & spirit of innovation

Tsingtao sees itself as a bridge between tradition and innovation. The brewery's business model and production processes are based on German precision, combined with modern Chinese corporate culture, sustainable efficiency, and digital networking. In 2021, the brewery was accepted into the World Economic Forum's "Global Lighthouse Network" – the world's first beverage company to implement Industry 4.0 principles on a large scale. Tsingtao aims to achieve carbon-neutral operations by 2030; modern CO₂ recovery systems and intelligent energy use are central to this. But the key lies in both boldly moving into the future and leveraging the achievements of the past: centuries-old brewing methods such as long cold fermentation and precise hygiene standards ensure consistently high quality and ensure that tradition and modernity go hand in hand.

Tsingtao is no ordinary lager – it's a cult brand that represents the diverse facets of China. The brewery's origins lie in Qingdao, but the beer has long since conquered the entire world. Tsingtao tastes great – whether you drink it in the mystical forests of Zhangjiajie National Forest Park in Hunan, on the magnificent Great Wall of China, on the paradisiacal beaches of Hainan Island, or at home on the sofa.