There are many ventures in which perseverance, good ideas, a certain flexibility and unfailing drive are important. In the brewing industry, however, they are indispensable. The competition in the business has always been fierce, the tastes of beer drinkers are constantly changing and the demands and requirements of modern times don't make it any easier. A company that demonstrates incomparable confidence and courage for new beginnings is the Ulrich Martin private brewery.
The brewery was first brewed on the site of today's brewery in 1850. At that time, Lorenz Fratz founded a brewery that would supply the community of Schonungen with good beer for the next 100 years. Brewing took place at Hausener-Haupt-Straße 5 for a century, then the company had to close and lay idle until a brewer with vision came along and wanted to breathe new life into the venerable building. 58 years after it was closed, the brewery was reopened in a big ceremony in 2008. But before that, the historic brewing system was brought up to date using the latest technology. Ulrich Martin didn't just want to pick up where the last brewers left off, he wanted to catapult the old brewing craft into the present with contemporary energy management and environmentally friendly technology.
The traditional beer with a modern twist becomes environmentally friendly by using heat: up to 75% of the heating energy used in the brewing process is recovered in the form of hot water and converted for further use. This means not a shred of energy is lost. But that's not enough for Ulrich Martin: he works tirelessly to make his brewery even more environmentally friendly. A big step in this direction was the Naturland certification in 2019. The brewery sources the barley for its estate beer from Gut Obbach, which grows the grain according to Naturland's strict specifications. The barley for the other beers also comes from regional farmers and is germinated and kilned in neighboring Schweinfurt by the Günther Schubert malthouse. From these exquisite raw materials, the finest beer is created in the Franconian brewing style under Ulrich's skillful hands. With sensitivity and passion, the master brewer combines tried-and-tested recipes with traditional craftsmanship, young ideas and the latest technology. In the brewery's own inn you can enjoy homemade delicacies to go with the local beers. Here, too, the team attaches great importance to the origin of their ingredients: the gardeners from regional family businesses and the friendly Birkmeyer nursery from Sennfeld are responsible for vegetables and salads, while meat and sausage come from private butchers in the immediate vicinity of the brewery. The quality of every single product that leaves the bar has top priority, the same applies to the beer.
Brauerei Martin
Hausener Hauptstr. 5
97453 Schonungen/Hausen
Deutschland 
