Wychwood

Wychwood Brewery is a record hunter. Not only were they named the best brewery in the UK in 2017, they brewed the best IPA in the world the very next year. And there's even more amazing things to know about the brewery in Witney.

Be aware, camp boys!

With advertising slogans such as “What's the matter Lagerboy, afraid you might taste something?” or “Afraid of the dark, Lagerboy?” Wychwood alludes to the typical British beer consumer. For centuries, people in England have preferred to drink unexciting, unsurprising beers such as lager or ale. With their flavorful, complex beers, the brewers at Wychwood want to challenge the run-of-the-mill beer drinker, the lager boy, and catapult them out of their comfort zone. There is definitely a certain provocation in the term Lagerboy. However, no one would have thought that someone would feel so attacked that they would immediately sue. But that's exactly what happened. One of the camp boys really took offense at Wychwood's joke and sued the brewery. However, he was unsuccessful. In 2010, Wychwood's intrepid PR department took things a step further. At the G-20 summit in Toronto, former Prime Minister David Cameron met former US President Brack Obama. Favorite beers were exchanged and when we recommended drinking the Hobgoblin he had just been given at room temperature, Obama replied that he preferred to drink it well chilled. Wychwood then countered with printed shirts that had an extremely cheeky saying: "What's the matter Obama, afraid you might taste something?" - It is not known whether President Obama also used his lawyers.

Big mouth, a lot behind it

In addition to provocative sayings, Wychwood also produces excellent beer. In Great Britain, Wychwood is one of the leading beer producers and the rest of the beer world is also enthusiastic about the unconventional flavor bombs from Witney. Beers like their Ginger Beard or Imperial Red are bursting with flavor. With legendary characters on the labels and a lot of reference to the mystical fairytale world of Great Britain, Wychwood is building a whole legend around their beer. And the beers deliver what they promise. Strong, full-bodied and complex, they are true specialties and truly deserve awards such as “Britain’s Best Brewery” and “World’s Best IPA”.

And no matter whether you drink your Goblin at room temperature or well chilled, Obama-style, you'll enjoy it either way. Cheers!