Bamberg/Warstein, September 5, 2023
ENGLISH VERSION BELOW
• Haus Cramer Group acquires stake in German specialty beer retailer
• The focus of owner-managed companies: expansion and international expansion of the online marketplace
With the acquisition of a stake in Bierothek Group GmbH, the well-known Bamberg beer specialty retailer Bierothek® was able to win the Haus Cramer Group, known for Warsteiner beer, as a strategic partner for further corporate development in September 2023. The further expansion of the digital online marketplace into cross-border direct sales is the focus of common interest.
“We have very ambitious goals for expanding our digital business in Europe. We have already made cross-border direct sales of beer containing alcohol legally possible and now want to roll out this new sales model on a large scale,” says Bierothek® founder Christian Klemenz, explaining the background to the Haus Cramer Group’s involvement. The Chairman of the Management Board of the Haus Cramer Group and CEO & CFO Helmut Hörz adds: “The Bierothek® is in the process of enabling new sales channels to end customers with a technically sophisticated solution for breweries. We would like to support this development because it aligns with our long-term goals and creates synergies with our portfolio.”
As part of the Haus Cramer Group's investment in the Bierothek®, the Stuttgart cable entrepreneur and Indian honorary consul Andreas Lapp is also selling his company shares to the new strategic partner from Warstein. Mr. Lapp significantly financed the business development of the Bierothek® from the earliest beginnings, when German beer began to be exported to India.
• Haus Cramer Group acquires stake in German beer specialty retailer
• Focus of privately owned companies: Expansion and international growth of the online marketplace
With the acquisition of a stake in Bierothek Group GmbH in September 2023, the well-known Bamberg-based specialty beer retailer Bierothek® has been able to win the Haus Cramer Group, known for its Warsteiner beer, as a strategic partner for the further development of the company. The further expansion of the digital online marketplace for cross-border direct sales is the focus of the joint interest.
"We have very ambitious goals regarding the expansion of our digital business in Europe.We have already made cross-border direct sales of alcoholic beer legally possible and now want to roll out this novel sales model on a large scale," says Bierothek® founder Christian Klemenz, explaining the background to the Haus Cramer Group's investment. The Chairman of the Management Board of the Haus Cramer Group and CEO & CFO Helmut Hörz adds: "Bierothek® is in the process of enabling new distribution channels to the end customer with a technically sophisticated solution for breweries. We would like to support this development , as it is in line with our long-term goals and synergies with our portfolio arise."
As part of the Haus Cramer Group's investment in Bierothek®, the Stuttgart-based cable entrepreneur and Honorary Consul of India Andreas Lapp is also selling his shares in the company to the new strategic partner from Warstein. Mr. Lapp significantly financed the company development of Bierothek® since the earliest beginnings, when it was started to export German beer to India.
