Beer for Punks – James Watt and Martin Dickie used this slogan to finance their brewery. The two guys behind Brewdog are revolutionaries in the craft beer business and take their business seriously: Craft is their religion. And as craft beer missionaries, the two brewers have made it their mission to make craft beer known and popular far beyond the borders of Great Britain.
(Not) an after-work beer
Martin and James rebel against England's long-established beer tradition. Lukewarm ale that tastes as exciting as toast is a thing of the past. Today there are craft beers a dime a dozen, each with its own flavor and full-bodied flavor. In order to spread the word about good, diverse, interesting beers in their home country, the two have set up a demanding agenda. Without compromise and with the constant aim of always wanting to get better, they brew beers that give every day that certain something extra. Gone are the days of stale beer, now craft is the order of the day. And the boys are true craft beer geeks. Craft and all of its intricacies require a lot of dedication and perseverance. Today, Martin and James can proudly say that they are craft experts who are intimately familiar with every little detail of the brewing process. Beers like the Punk IPA or the Dead Pony Club testify to the expertise and passion behind Brewdog.
Equity for Punk
In order to be able to take the next bigger step after the first brewing attempts on a small territory and an unexpectedly large response, James and Martin set up a crowdfunding campaign. Under the motto “Equity for Punks,” they sold shares in the brewery to enthusiastic beer lovers, who received beer discounts for life in return. Within a very short time, a significant amount of money was raised, which ultimately financed the large, new brewery in Scotland in two rounds. With their great enthusiasm for the subject of beer and of course their creative, extraordinary beers, the boys gathered a large group of fans around them who are just waiting to see what the two of them can conjure up from the kettles. By the way, the name Brewdog actually comes from a dog. At a time when Brewdog's good beer was still sold at Aberdeen's weekly markets, Bracken the dog was a constant companion of the two brewers. Unfortunately, the good Bracken is no longer there, but he is worthy of being represented by his successor, Simcoe.
Brewdog without a dog really doesn't make much sense!
BREWDOG PLC
Balmacassie Industrial Estate, Ellon
AB41 8BX Aberdeenshire
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