Tyrol is an alpine region that connects Austria and Italy. A handful of peaks over 3,000 meters high run through the region and shape the area both visually and culturally. Year after year, the majestic mountain landscape attracts numerous tourists who benefit from the wealth of local opportunities. Mountaineering, cycling, climbing, hiking, skiing and paragliding are just some of the countless activities that Tyrol offers its visitors. In addition to sporting attractions, there is also a broad culture of enjoyment that combines the hearty heartiness of Austrian cuisine with the Mediterranean lightness of Italy. An integral part of this culinary map is the beer from the young Tyrolean brewery Bierol.
Before the finest craft beer was brewed in today's brewery, Peter Bichler produced down-to-earth classics there. The Tyrolean started making beer at the Schwoicher Stöfflhof in 2004 and produced a small selection of traditional brews. After ten years of brewing, the landowner needed a change of scenery and swapped his farm for a hut: instead of spending his time at the foot of the Scheffauer, he preferred to get a taste of the mountain air on the Walleralm. The Stofflhütte, which belonged to the farm, became his new area of activity. However, this did not mean the end for the brewery. Peter's son Christoph had already tasted blood by then and had fallen in love with a very special specialty. On a trip to the United States, the Tyrolean discovered craft beer - a genre that didn't exist in his homeland at the time. Because Christoph couldn't get good beer out of his head and there were neither Tyrolean craft breweries nor craft beer in the beverage trade, he had to brew it himself, for better or for worse. Together with his school friends Marko and Max, he brewed the first brew and triggered a real avalanche.
The motivated team went to the Vienna Craft Beer Festival in 2014 with the very first Tyrolean IPA and took the young scene by storm. The bottles with the hand-applied labels were snatched out of their hands like hot cakes and Bierol was born. Today, the pioneers of Tyrolean craft beer are an integral part of the international beer landscape and their creations no longer just delight Viennese people and their compatriots. Bomboclaat was named Beer of the Year 2019 by Gault & Millau and other beers from the brewery also won medals and awards. The Bierol range consists of a colorfully mixed variety of truly unique items - Christoph, Max and Mirko combine their Tyrolean roots with the possibilities, techniques and raw materials of the world and make modern, sophisticated beer.
