True Brew is the newest star in the craft beer sky and the passion project of three friends who knew each other in childhood. Andi, Lucas and Louis have made their dream of owning their own beer come true and enriched the craft beer market with a few lively examples.
If there is one city in Bavaria that you associate with beer, it is Munich. The home of the Hofbräuhaus has already produced countless breweries and is considered a tough place for young, inexperienced brewers. Furthermore, Bavarians are a difficult audience as they have access to a wide repertoire of excellent traditional beers. Many a craft brewery has already cut its teeth on this. Not so the guys from True Brew. With vigor and great enthusiasm, the three childhood friends founded their own label. True Brew represents the love of great beer, true friendship and adventure. In order to infect others with their passion for beer, the three venture into untouched terrain and push the boundaries of the ordinary. With good humor and extreme care, the three go through every single step in beer production and not only take care of the selection of hand-picked raw materials and brewing but also the constant development of new recipes and designs. In addition to their own label, the boys have also founded a taproom where, in addition to a variety of craft beers from other brewers, their own beer is also available. In the heart of Munich, Andi, Lucas and Louis have created a contact point for hipsters, beer lovers and gourmets. There you can sip beers on cozy vintage sofas in a stylish ambience under the light of countless light bulbs.
True Brew got off to a real rocket start and was named Bavaria's best new brewery of 2020 by the beer rating portal Ratebeer shortly after its founding. The award-winning beers appear in colorful, modern cans and have contemporary names such as “ Highscore Heroes ” or “ Wirtshaus Memories ”. All of them are brewed by hand and were partly created in collaboration with other craft breweries. Collaboration and mutual support in the Bavarian craft beer scene is a matter close to the heart of the Truw Brew crew. At the headquarters of long-established traditional breweries, they provide new momentum, a breath of fresh air and regular tap takeovers in their pub. In the past, True Brew has partnered with the brewers of Yankee & Kraut and Black Rose Craft Beer — we're excited to see which brewery the guys get on board next!
