Anyone who knows Italy knows Birra Moretti. On the beach, on the piazza, in the street cafes, on the Vespa - in Italy you drink Birra Moretti. And not just there: the brewery now exports its barley juice to over 40 different countries. The beer with the bearded man on the label enjoys great success around the world and is repeatedly recognized for its excellent taste. In international competitions, Moretti is one of the top players and doesn't have to hide behind the beer giants like Germany. And this has been the case for more than 150 years. The traditional brewery opened its doors in 1860 and has been brewing its well-known and popular beer ever since.
The story behind the beard
Everyone knows the bearded beer drinker on Birra Moretti's label, but probably not the story behind it. One day, as the founder's nephew Luigi was having lunch in his favorite trattoria, his expert eyes saw the personification of the perfect beer drinker. Authentic, real and traditional: a dignified gentleman with a massive mustache and a beer-hungry look. Just as a fat tomcat with magnificent whiskers looks at a mouse, this mustachioed gentleman luxuriates over a glass with tempting contents. Puffy white foam piles up over a cool blonde, water bubbles down the ice-cold glass and invites you to take a hearty sip. Mr. Moretti couldn't resist the connoisseur and asked him for a photo. In return, the bearded man asked for nothing more than another glass of beer - a true friend of barley juice! Since then, scores of men have identified with the Moretti man, and some of them were even allowed to impersonate him for a short time: in commercials for Birra Moretti, one or two well-known actors have slipped into the coveted role and enjoyed the delicious beer on behalf of the advertising.
Quality with tradition
Luigi Moretti already knew that a good beer requires excellent ingredients of the highest quality. Only those who put good raw materials into the kettle will ultimately produce a delicious beer. Added to this are years of experience and a brewing process that has been practiced almost unchanged since 1859. These ingredients create a recipe for success like no other. Export hits like the Birra Moretti L'Autentica are drunk all over the world and ensure that no one thinks of Italy without at least thinking about the wonderful beer . Whether Birra Moretti Limone Radler or classic lager, the brewers at Birra Moretti know their craft!
BIRRA MORETTI
Loc. Autoporto 11
11020
Pollein
export@birramoretti.it http://www.birramoretti.com
| Item No. | Product | Container | Price | |
|---|---|---|---|---|
|
15001002 |
l’autentica |
0,33 L Flasche - € 5,76 / LTR |
€ 1,90 |
|
|
15001003 |
limone radler |
0,33 L Flasche - € 6,67 / LTR |
€ 2,20 |
Too popular
|
