Please a bit.rn
rnThere are few marketing coups that are as successful as this sentence. Everyone has heard it and used it to order a crisp Pilsner from the Eifel. We would like to introduce you to the brewery behind this stroke of genius.rn
A family business with vision
Even if you wouldn't expect it thanks to its modern design, the Bitburger brewery can look back on more than 200 years of brewing tradition. The founding father is Johann Peter Wallenborn, who decided to open his own brewery in 1817. A few years later, his son-in-law Ludwig Betrand Simon took over the brewery and increased sales. The introduction of bottled beer increases sales even more. The first Pilsner from Bitburger was brewed on January 15, 1883. Johann's grandson Theobald is responsible for this pioneering step. Back then, Pilsener wasn't even a recognized type of beer; each Pilsner was tested individually. But it wasn't just the brewing of this then-exotic style of beer that showed that the Bitburgers were true avant-gardists: they were also among the first breweries to export their beer abroad. Barrels were transported from Bitburg to Luxembourg by horse-drawn cart. In addition to numerous technical achievements, the brewery also drilled its own deep well and from now on brewed with the good Eifel water from a depth of 100 meters. And the Bitburgers are also pioneers with their first laboratory in 1921: Even at the beginning of the 20th century, the brewers were concerned about quality control. rn
Pils made from passion
Bitburger's success story is unstoppable, especially after the beer received a gold medal for excellent taste and quality at the 1937 Paris World Exhibition. Shortly before, the graphic designer GH Heimig developed the beer connoisseur on the Bitburger logo. The Second World War ushered in dark years that left their mark on the brewery: large parts of the buildings were destroyed. But the brewing family's fighting spirit is unbroken and reconstruction began shortly after the end of the war. In 1951 the time had come and what was probably Germany's most famous beer slogan was born. It took another 20 years before the brewery decided to focus entirely on brewing Pilsen beer. Since then, emissions have risen continuously and the family business has dedicated itself not only to brewing but also to sustainability: with a sustainability strategy, the brewery is committed to protecting the environment, to the people in the company and the region, and to the responsible consumption of beer. rn
rnWith its experimental brewery Craftwerk Brewing, Germany's largest beer brand Bitburger is also represented on the craft beer market.rn
Bitburger Braugruppe GmbH
Römermauer 3
54634
Bitburg
info@bitburger.de http://www.bitburger.de
| Item No. | Product | Container | Price | |
|---|---|---|---|---|
|
10368002 |
maibock |
0,33 L Flasche - € 5,76 / LTR |
€ 1,90 |
Too popular
|
|
10368001 |
bitburger glutenfrei |
0,33 L Flasche - € 5,76 / LTR |
€ 1,90 |
Too popular
|
