If someone moves from Tegernsee to Berlin and then takes a detour to Franconia and more or less accidentally lands a beer hit there, then this is definitely worth a story.
Gabriel was born on Lake Tegernsee and moved to Berlin for professional reasons. Attracted by the chaotic charm of the capital, he spent a few years there until love took him to Fürth. The Franconian culture and the regional dialect were initially foreign to Gabriel, but he quickly got used to the gruff friendliness and quaintness of his new home. Gabriel made his first friends and on this occasion came across the Fürth district of Atzenhof. For the Berliner by choice, this place name was and is quite funny, because in the Berlin dialect the word Atze is used as a synonym for friend, brother or buddy and appears in countless hip-hop songs. It is assumed that the term is derived from the Middle High German “atzen”, which translated means something like feeding or eating. The Atzen in the Berlin dialect are those with whom you would share your food and those who are closest to you. When Gabriel came up with the idea of brewing his own beer during the pandemic, the name for his brand was quickly found. Atzengold combines his hometown of Berlin with the millennia-old Franconian brewing tradition.
The original plan was actually to distribute the Franconian breweries in Berlin. Gabriel saw his Atzengold in the city's late-night shops before the first bottle was even filled. For this reason, he chose a beer for his first creation that is not yet very common in the capital. There are many types of light beer on every corner, but the typical Franconian cellar beer is less well known. The man from Neu-Fürth got to work and developed the perfect recipe in an experimental phase. As a cuckoo brewer, he brews using the brewing system of established breweries and did not have to raise the start-up capital for his own system before he could get started. What he couldn't foresee, despite all the planning, was the Franconian people's thirst for beer: As soon as the first bottles were filled, the first curious innkeepers got in touch. The word about Atzengold spread quickly and ensured that Mo from the Fürther Bar Fellas joined the company. Today the duo sells their fine cellar beer throughout the metropolitan region and plans to send the first bottles to Berlin soon to boost sales in the capital.
