“Once in a blue moon” is the English equivalent of the German “alle Jubeljahre” and the quintessence of the story behind the Blue Moon label.
After Keith Villa graduated from university as a brewer in Belgium, he returned home with big plans. The young brewer wanted to bring the Belgian art of brewing and the sophisticated brewing craft of Europeans to the USA. In 1995, the craft beer movement was still in its infancy there, and the American beer market was dominated by industrially brewed products and uniform-tasting lagers. Keith wanted to make a difference and introduce his fellow citizens to the enjoyment of highly aromatic Belgian beers. Just in time for the start of the '95 baseball season, the brewer released its first beer, the Blue Moon Belgian White . The Belgian-style Wheat Ale and the well-traveled brewer's other creations are brewed in the hallowed halls of Denver's Sandlot Brewery and other locations. Legend has it that Keith's label is named Blue Moon because a friend of the brewer once said "A beer this good only comes around once in a blue moon" - every anniversary you get to enjoy a beer this good. Blue Moon Brewery was born, named and soon known beyond Denver's borders.
As a creative brewer, however, it wasn't enough for Keith to simply reproduce the recipes of his Belgian teachers. In order to put a personal stamp on his creations and adapt them to the American palate, the brewer came up with a little twist. Belgian beers are often characterized by their fine acidity. Keith complemented this aroma with a hint of orange peel and created a very unique character that unites all his beers. The subtle sweetness of the fruit made Belgian beer more accessible to Americans and gives the beer its twist. Bars and pubs across the country serve the American-Belgian beer specialties with an orange wedge on the edge of the glass - this small detail rounds off the taste experience perfectly and makes Keith's creations something very special.
It's no longer just Americans who drink the delicious beers from Blue Moon: Belgian beers with an American touch are enjoyed in more than 25 countries.
The real fans, however, can be recognized by the orange slice.
Blue Moon Brewing Company
3750 Chestnut Place
Denver, Co 80216
Vereinigte Staaten von Amerika 
