Chang Beer

For many, Thailand is the epitome of a tropical paradise: picturesque sandy beaches, crystal-clear turquoise waters, lush jungles teeming with exotic flora and fauna, and a rich culture embodied by temples, dances, and traditions. In addition to its scenic beauty, cultural diversity, and residents known for their friendliness and smiles, this Southeast Asian country also captivates with its unique cuisine. Thai cooking is known for its aromatic diversity, harmoniously balancing sweetness, spiciness, acidity, and umami. Pad Kra Pao, Moo Krob, Mango Sticky Rice, Papaya Salad, and Thai Tea are a feast for all the senses. A cool, refreshing beer pairs wonderfully with these culinary experiences—and that's where Chang comes in. This golden lager is the perfect accompaniment to Thai cuisine and is extremely popular, not just among locals.

Chang – Thailand’s beer brand with international format

Chang Brewery was founded in 1995 as part of the ThaiBev Group and quickly became Thailand's most popular beer brand. Chang means elephant in Thai and is a symbol of strength, wisdom, and national heritage. The elephant is Thailand's national animal and is associated with many positive attributes. These gentle giants are strictly protected and are considered part of the country's cultural treasure. The two elephants in Chang Brewery's logo represent friendship and community—two values that also reflect the brand's aspiration: Chang aims to be a beer for everyone, one that unites people. With the goal of brewing a high-quality beer according to international standards, production began in cooperation with European master brewers. Chang received international awards in its founding year and is now available in over 50 countries worldwide.

Refreshing enjoyment – tailored to a tropical climate

Chang is a classic lager with a balanced, slightly malty flavor, a subtle hop note, and a pleasant freshness – perfectly suited to Thailand's warm, humid climate. The alcohol content is a moderate 5%, and the beer is offered in several varieties, including Chang Classic and Chang Export. The brewery relies on modern technology but uses local raw materials wherever possible – including water from Thai springs, which is filtered multiple times and mineralized. A light, fluffy beer is brewed from these select raw materials in a gentle process.

Whether in a beach bar in Phuket, in the food stalls of Bangkok, while eating in a Thai restaurant in Europe, or simply after work with a bag of chips – Chang brings a piece of Thailand into your glass and stands for refreshing beer enjoyment with cultural heritage.