Joe & Seph`s

Popcorn is a sweet or salty delicacy that we usually enjoy at the cinema. Long before you open the doors to the movie theater, you can smell the irresistible scent of butter and caramelized sugar and it's almost impossible not to buy a bag of it. In the United States, popcorn evolved from movie theater fodder to a general snack years ago. Innovative flavors and varieties mushroomed, filling supermarket shelves with a variety of options. It would take a while before the trend spread across the pond. The European pioneer in popcorn and a real expert in popped corn is Joe Sopher.

Business trip with consequences

Before Joe became a popcorn gourmet and connoisseur, he had a normal job that took him from his native England to faraway America once a year. There he tasted the American version of popcorn for the first time and was amazed by the variety and perfection. From then on, he brought the sweet treat as a souvenir for family and friends from his business trips. When he lugged almost 25 kilos of popcorn home with him, his family started to wonder. Although popcorn was also popular in the United Kingdom, there was little choice and few companies selling ready-made popcorn. Father, mother and son decided to give the idea a chance. They booked a stand at a food fair and offered their first attempts. The American-style popped corn sold like hot cakes and Joe & Seph's was born.

Popcorn from a master hand

There are a number of things that make Joe's Popcorn so special. A team of pâtissiers developed the recipe and only uses hand-picked varieties of corn that have extra large kernels. The golden guys are then popped not in oil but in hot air. This gives them the optimal texture and their maximum size. The grain is then flavored with natural ingredients. For this process, Joe has developed a special process that layers flavor nuances on top of each other. When you enjoy the popcorn, a true world of flavors unfolds that last from the first bite to the last. Joe & Seph's offers an incredible variety of varieties and, for example, has a gourmet popcorn with pale ale in its range. Father and son attracted a lot of media attention with their unconventional business idea and have already received numerous awards and accolades for their delicious popcorn.