Oriental Brewery

Cass Fresh is one of the most well-known beers in the world and the market leader in South Korea, with an impressive market share. The brand has long since become the flagship of Oriental Brewery—the country's largest beer producer. This Korean lager pairs perfectly with the diverse cuisine of its country of origin, but thanks to its light, fresh character, it also pairs well with Mediterranean dishes, spicy Thai curry, or a Berlin currywurst. A true all-rounder, it has brought its brewery global recognition.

From strong roots to market leadership

The Oriental Brewery was founded in 1952 and has developed over the decades into a leading company in the South Korean brewing scene. After several management changes, the brewery became part of Anheuser-Busch InBev in 2014 and has since cultivated a portfolio that is not only among the most popular in the country, but is also successful on a global level. The Cass brand, in particular, has been able to stabilize its market position: after holding an overwhelming market share in the 1980s, it temporarily had to yield to competitors in the 1990s, but thanks to targeted investments and marketing strategies, it regained the top spot. Like all breweries, the Oriental Brewery is subject to the ebb and flow of demand, but has always been able to recover and return to its usual strong sales.

Refreshment meets innovation

As Oriental Brewery's signature product , Cass Fresh is constantly in the spotlight. This light, fluffy lager has remained true to its fresh, distinctive character since its inception, relying on modern brewing technologies, exquisite raw materials, and innovative ideas. This continuous improvement includes, for example, the new bottle design and a special process that ensures maximum freshness through cold maturation at 0 degrees Celsius for 72 hours. The packaging was also deliberately designed to be clear, simple, and dynamic, meeting consumers' desire for authenticity and visual lightness.

Product range overview

In addition to the popular Cass Fresh, Oriental Brewery offers a wide selection of lagers: Cass Light is a lighter version with reduced carbohydrate and alcohol content, while Cass X2 is particularly mild at only around 2.9 percent alcohol. Cass Red, with a robust 6.9 percent alcohol content, is aimed at fans of more intense beers. The selection is complemented by varieties such as Golden Lager, Light, Premier Pilsner, and Premier Dunkel, which cover different flavor profiles and provide variety in the glass. Cass Fresh is the brewery's flagship product.

Oriental Brewery combines decades of brewing tradition with innovative technology and a clear brand identity. Whether with the iconic Cass Fresh or the diverse range of other house beers, the brewery stands for refreshing lager culture that has a loyal fan base both in South Korea and beyond.