flötzinger trachtler hoibe

Traditional dress is a term used in German-speaking countries to describe regionally typical clothing. This traditional attire can be found in many areas of Germany, Austria, Switzerland, Liechtenstein, and South Tyrol, and varies from region to region. Dirndls and lederhosen are the first things that come to mind, of course, but there are many different versions of classic traditional dress, varying in color, pattern, material, accessories, and cut. While wearing this distinctive clothing was once an integral part of everyday life, traditional dress is no longer worn quite so regularly: Everyone pulls their lederhosen out of the closet for Oktoberfest, you might spot a dirndl or two at Gäubodenfests and other folk festivals, people dress up for holidays, especially in rural areas, and some couples even choose to get married in traditional dress. In many places, there are traditional dress associations that cultivate and preserve these old traditions.

Flötzinger Bräu from Rosenheim is creating a beer-themed tribute to the tireless work of traditional costume associations, honoring them with a fitting beer. Franz Steegmüller's Trachtler Hoibe is a classic Bavarian export lager featuring a traditional element of Bavarian costume on its label: an alpine hat with a chamois beard. Behind this lies a smooth, golden brew that impresses with a well-balanced blend of hops and malt, a gentle bitterness, and a clear, straightforward flavor profile.

Enjoy your meal!