stop making stupid people famous - neipa

The global spread of the internet has not only made knowledge and information accessible to more and more people, but has also resulted in a massive increase in celebrity. People from all over the world gain popularity via the World Wide Web – and not always through skill, talent, or special abilities. Countless celebrities are known for their willingness to do anything. Videos of mobile phones in kitchen blenders, dinners with tens of thousands of calories, teenagers consuming laundry detergent, or people tapping on everyday objects with long fingernails circulate online, bringing their creators worldwide fame, influence, and wealth.

Atelier Vrai likes to combine their exquisite beer creations with a touch of social commentary and rarely minces words. "Stop Making Stupid People Famous" is the title of their latest work and at the same time an urgent (and delicious) appeal to humanity.

Behind the boycott of the general dumbing-down lies a sunny-yellow New England IPA with a lively 6.5% ABV and a ton of flavor. While barley, wheat, and oat malts provide a wonderfully robust texture, the Bru-1 and Sabro hop varieties conjure the beer’s captivating aroma. The brew tastes wonderfully of golden pineapple, exotic coconut, resinous hops, and tropical fruits.