weisser hirsch - Wheat Beer hell

Despite their white color, white deer are considered red deer. The light fur color is due to a genetic mutation and is quite rare. When red deer had more predators, animals with white fur were particularly at risk because they had little camouflage against the green-brown backdrop of the forest. Nowadays there are hardly any bears and wolves left, so you can see more white deer in the wild again. Another advantage is that hunters refrain from shooting these wondrous creatures. In superstitious popular belief, it is said that killing a white deer will result in your own premature death.

A particularly attractive example of a white stag can be found on the label of the Hirschbräu beer of the same name: a magnificent stag with snow-covered fur and impressive antlers is leaping in front of a mountain range with snow-covered peaks, lush green forest and a lush meadow with a meandering stream. Behind the majestic animal is a fine wheat beer that was brewed according to the classic Bavarian style.

The Weisser Hirsch flows into the glass in a golden tone with delicate yeast veils and is crowned with a hand’s breadth of foam. A tantalizing scent of oven-fresh brioche, ripe banana and clove rises to the nose. The first sip continues the first impression harmoniously and enchants the palate with fresh fruit, warm spices and light grain.