In Franconia and Bavaria, beer is a living element of culture: in addition to hearty brass band music, hearty food, magnificent architecture, blue skies, breathtaking scenery, stately costumes and countless customs and customs, beer must not be missing. It goes perfectly with the cuisine of the region and creates a relaxed atmosphere at church consecration, at carnival, when putting up the maypole, at New Year’s shooting and marksmen’s festivals, at the annual cattle drive and of course at the world-famous Oktoberfest. Brewing has been going on here for thousands of years and people are proud of the traditional brewing trade and the Bavarian Purity Law, which countless brewers around the world still follow.
Enjoyment is part of the beer culture. You don’t just hastily drink the brew of your choice from the bottle or can, but celebrate the drink with a suitable vessel. The clay jug, for example, is festive and practical at the same time. Thanks to its material, the mug keeps the beer cool for a long time, it also fits well in the hand and stands stable on the table.
A nice specimen comes from Franconia, the stronghold of beer enjoyment. In addition to freaky craft beers, the Hertl brewery also produces down-to-earth classics of the Bavarian art of brewing and prefers to drink them from their own clay jug.
We raise our Hertl mug to Bavaria’s rich beer culture and its countless fruits!