oktoberfestbier

On the label of its Oktoberfest beer, the Hacker Pschorr brewery paints a wonderful picture of the Wiesn. Under a blue sky with small, white cotton wool clouds, you can see the cheerful hustle and bustle of the folk festival. Crowds of people celebrate the social gathering with dancing and music, delicious, freshly tapped beer and hearty food. The Munich skyline frames the festival meadow on the right and left, and in the center is a traditional pavilion in which a band in traditional costume creates a lively atmosphere. The Oktoberfest is a highlight in the Bavarian event calendar and attracts millions of guests from near and far to Munich every year.

The drink behind the label is a classic festival beer that is brewed seasonally and especially for this occasion. The brew has a lively 6.0% alcohol content and enchants with its balanced taste and extremely drinkable character.

Selected barley malt gives the beer its full-bodied body and a soft sweetness that is reminiscent of spicy honey and buttery caramel. The Herkules and Tradition hops underline the malt-focused profile with fruity freshness, crisp bitterness and a hint of herbs. On the brewery’s recommendation, we prefer to enjoy Kaiserschmarrn with the Hacker Pschorr Oktoberfest beer: the beer harmonizes excellently with the airy pastry and its robust aroma skilfully blends in with its fluffy sweetness.