BrewDog
Beer for Punks – James Watt and Martin Dickie used this slogan to finance their brewery. The two guys behind BrewDog are revolutionaries in the craft beer business and take their business very seriously: Craft is their religion. And as missionaries in the field of craft beer, the two brewers have made it their mission to make craft beer known and popular far beyond the borders of Great Britain. rnrn
(Not) an after-work beer
Martin and James are rebelling against England's long-established beer tradition. Lukewarm ale, which tastes as exciting as toast, is a thing of the past. Today, there are craft beers aplenty, each with its own intense flavor and full-bodied taste. The two have built up an ambitious agenda to spread the word about good, complex, interesting beers in their home country. Uncompromising and with the constant aim of always wanting to improve, they brew beers that give every day that little something extra. Gone are the days of flat beer, now it's time for craft. And the guys are true craft beer geeks. Craft and all its subtleties require a lot of dedication and perseverance. Today, Martin and James can proudly claim that they are craft experts who know every little detail of the brewing process. Beers like the Punk IPA or the Dead Pony Club are testament to the expertise and passion behind BrewDog. rnrn
Equity for Punk
In order to be able to afford the next big step after the first brewing attempts on a small territory and unexpectedly large response, James and Martin set up a crowdfunding campaign. Under the motto "Equity for Punks", they sold shares in the brewery to enthusiastic beer lovers, who in return received a discount on beer for life. Within a very short time, a significant amount of money was raised, which ultimately financed the large, new brewery in Scotland in two rounds. With their great enthusiasm for the subject of beer and of course their creative, unusual beers, the guys gathered a large group of followers around them, who are just waiting to see what the two of them can conjure up from the kettles. rnThe name BrewDog actually goes back to a dog. At the time when BrewDog's good beer was still sold at Aberdeen's weekly markets, Bracken the dog was the two brewers' constant companion. Unfortunately, the good Bracken is no longer with us, but is worthy of representation by his successor, Simcoe. rn
BrewDog without Dog really makes little sense! rn
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